People who liked this :
ULTRA MILK PACKAGING
Featured on 25 September 2013
Concept Art, Graphic Design, Packaging Design
VISITOR COMMENTS
Please log in to post visitor message.. ABOUT THE PROJECT
Ultra Milk is one of Indonesia diary products with UHT (Ultra High Temperature) Technology and aseptic packaging produce by PT. Ultrajaya milk Industry tbk. To celebrate Its 60th years anniversary, PT. Ultrajaya decided to make an anniversary product packaging that is fun, exciting, and could resonate with one of Its target audience.
For this new packaging design, the designer's use cartoon vector art illustration to portrayed a farm house scenery because a farm is identical with a dairy product especially milk.
The low-fat hi-Calcium milk has a morning farm house scenery (using white, blue and green colour) to represent how fresh and mild the product is, while the chocolate one has an evening farm house scenery (using vermilion, cream and brown colour) to represent how “savoury and tasty” the product is.
Cartoon vector art illustration is being used here because one of Ultra milk target audience is children ages 5 to 10, so this kind of illustration is considered to be appropriate and efficient to promote this product by helping the product to resonate with Its target audience and stand out from other milk product on the market when It was displayed on one display rack.
Each side of This product can be displayed one after another because the illustration that being made here is made to be one seamless illustration (One side meet another side). with this kind of method, there is more possibility of how the product could be displayed and seen.
*This project is a modified concept art project from one of my university project that being made during the packaging class with a conditional brief and situation in 2012.
For this new packaging design, the designer's use cartoon vector art illustration to portrayed a farm house scenery because a farm is identical with a dairy product especially milk.
The low-fat hi-Calcium milk has a morning farm house scenery (using white, blue and green colour) to represent how fresh and mild the product is, while the chocolate one has an evening farm house scenery (using vermilion, cream and brown colour) to represent how “savoury and tasty” the product is.
Cartoon vector art illustration is being used here because one of Ultra milk target audience is children ages 5 to 10, so this kind of illustration is considered to be appropriate and efficient to promote this product by helping the product to resonate with Its target audience and stand out from other milk product on the market when It was displayed on one display rack.
Each side of This product can be displayed one after another because the illustration that being made here is made to be one seamless illustration (One side meet another side). with this kind of method, there is more possibility of how the product could be displayed and seen.
*This project is a modified concept art project from one of my university project that being made during the packaging class with a conditional brief and situation in 2012.
Uploaded 13 September 2013
TAGS
STATISTICS
6502 views
27 likes
4 comments