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VISITOR COMMENTS

PROJECT BY

re-Branding BINA PRESTASI

SWOT ANALYSIS
Strength
• Persistence of teachers in teaching students that fairly normal
• Facilities fairly complete
• Having BKK (special job fair) for its graduates

Weakness
• Broad places limited
• Less number of facilities that can support students to compete

Opportunity
• Not to many schools in Bekasi implement IT systems
• The price is quite affordable
• Getting help from the government

Threat
• Background of the students come from middle class families
• Lack of student learning spirit

BRAND ESSENCE
"a Playful Place or Environment for School"

BRAND POSITIONING
"a School that produce graduates which balance between intelectual and religion"

BRAND VALUE
• Dicipline
• Religious
• Intelect
• Open minded
• Happy

identity

logo

rebranding