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JOURNEY BACK TO GOD REMAKE

Advertising, Branding, Graphic Design

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JOURNEY BACK TO GOD REMAKE

Advertising, Branding, Graphic Design


Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(New 2015) Updated color and description for better understanding what the whole thing is actually about.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(ORIGINAL 2011) This was the old poster, the first point that bothers me most is the the description of the event location, I decided to rework it to a more updated version.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(NEW 2015) While working on the new description text, I found out many other things the poster was lacking. It lacks various information, such as the PIC, the description of the event and also something crucial for us Indonesians, the price. I try to keep use of typography to be uniformed with the event logo, and use Libel Suit as my sole typeface throughout the new design. I also multiply the silhouette to give it more color since the original silhouette head is too light.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(ORIGINAL 2011) T original ticket was originally given also as an invitation, a food coupon, and a keychain. Which I still thought as a great idea, but several design decisions at that moment weren't great. I particulary regret the decision to cut the event logo, since some people were quite confused. The typography arrangement also had a room for improvement.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(New 2015) One side artwork, one side invitation, snack ticket and description. Before the snack coupon was torn, the design on the artwork side will still seem whole, with or without the coupon. While the invitation side has only a small, yet visible, description that indicates the keychain served as an invitation. Overall I'm very happy with the new design as it shows how I think I have improved on utilizing space in design.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(Original 2011) We had mockup pins made before, and at that time I wasn't crazy for pins.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(New 2015) Now I'm crazy for Pins.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(Original 2011) I think we had these A6 name tags, but wasn't sure. Originally we thought the silhouette was used everywhere, so we took it off and used the texture for the name tag, and had a white space for writing our names.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(New 2015) I'm not sure why I love the new approach, I think even without the silhouette, just using one side, it still works better, at least shows the brand's character more than the previous one.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(Original 2011) We originally wanted to make some, but at that time we think the screen printed T shirt were'nt that good. Yes, the logo is partially stripped.
Journey Back to God Remake by Brian Alvin Hananto (brianalvin),periklanan,branding,desain grafis
(New 2015) Now we have DTG technology, and the tees became one sided, but two variations. Now I want one.
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ABOUT THE PROJECT
So when I was cleaning up my old files, I stumble upon this old design, and when I was preparing the design for upload (on behance, kreavi and Instagram) I decided that this old work does not show my best capabilty, while I find myself tweaking the old design, I found the process of remaking the design was quite a learning experience worth sharing. So here it is.

Uploaded 23 April 2015

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