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PENGUIN: WITH-IN (D&AD NEW BLOOD 2020)

Graphic Design, Interaction Design, Product Design

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PENGUIN: WITH-IN (D&AD NEW BLOOD 2020)

Graphic Design, Interaction Design, Product Design


Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
Penguin: WITH-IN (D&AD New Blood 2020) by Cindy Kurniawan (cindyk),desain grafis,desain interaksi,desain produk
See the experience in action here: https://vimeo.com/465279290
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ABOUT THE PROJECT
Have you ever read a particular book, where you found a very interesting part in a chapter that you wish to tell and discuss with someone else? In response to Penguin’s brief on D&AD New Blood Awards 2020, our team was challenged to heighten the reading experience for young people. WITH-IN is our answer to this brief, where we are allowing young readers to share their thoughts and forge relationships with other readers, right within the same page of the book.

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D&AD New Blood 2020's Penguin Brief
Product Design
2020

Credits:
- Lee Kin Keong/Kenneth Lee
- Elizabeth Olivia Tania
- Gabriela Melina
- Theodora Alexa

Uploaded 11 November 2020

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