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SNAPPLE RE-DESIGN PACKAGING

Branding, Digital Imaging, Graphic Design, Packaging Design

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SNAPPLE RE-DESIGN PACKAGING

Branding, Digital Imaging, Graphic Design, Packaging Design


Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
Snapple Re-design Packaging by Faiz_zhed (faizrosyad),branding,seni digital,desain grafis,desain kemasan
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ABOUT THE PROJECT
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The company (and brand), which was originally known as Unadulterated Food Products, was founded in 1972. The brand achieved some fame due to various pop-culture references including television shows.

objective:
To redesign three variants of snapple’s labels.

challenge:
Snapple is a famous juice drink throughout the world. The existed image and design of Snapple in the society’s eyes are already too good and nice so this brand is very challenging to get a re-design.

solution:
Always starts from research and brainstorms because those are really important to understand the brand, identify the problems, and conclude the solutions which will give us ideas.
Next, I did many experiments by sketching as many alternatives as possible to get the desired result.
The idea I got for this project was “freshness and authenticity” because of Snapple’s tag line itself, “Made from the Best Stuff on Earth”. To enhance the freshness, I made leaves and fruits illustrations and using natural colors to show the authenticity.

Uploaded 02 April 2015

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