D.LAB is an office building intended for Jakarta digital startups. It was part of SMDV, a venture capital investment company backed by Sinar Mas. Therefore, we chose 'digital' as the main keyword for the illustration.
Unfortunately, digital activity often make its users become anti-social, whereas–if used correctly–it even helps us to connect to the world more, to make our life easier. To potray the good effects, we translated various digital-related activities, like: surfing/browsing, emailing, sharing files, googling, etc. into real-life activities. Hopefully, this will remind us that (digital) technology supposed to bring goodness to people.
Done by the collaboration of: Cynthia, Galang E.L., Ivanna C.S., Jane Verawati, Olivia P.S., and Vincent Wong.