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KELARU - NATURE ON YOU

Branding, Crafting, Fashion, Pattern Design, Product Design


Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
KELARU is a naturally dyed good based on Yogyakarta. Created by Kharis Lamaliwa & partner since 2017.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
The word KELARU means from the story of Lamalera Village's local people that have a cultural tradition of hunting animals. One of the hunted animals is a whale. KELARU is one of the blue whales that live in the area. Based on tradition as well, Kelaru excludes the hunted animal. This keeps Kelaru alive and continues to live a peaceful life.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
This story inspired us to keep alive to expand a peaceful nature for the future.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
Shibori coloring techniques and Batik are our technique of production that represents the form of appreciating art.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
Shibori coloring techniques and Batik are our technique of production that represents the form of appreciating art.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
Shibori coloring techniques and Batik are our technique of production that represents the form of appreciating art.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
Using Indigo leaf, with the Latin name Indigofera Tinctoria. Made from natural ingredients, therefore the content of residual dyeing residues includes water 82%, 13% organic material, and 5% chalk so the wasted will not harm the environment.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
True natural indigo reduced and oxidized correctly then it produces a beautiful blue shade.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
The blue itself represents a relaxed feeling of the sea breeze.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
One pattern only for each product. That makes this a premium limited more value to the customer.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
One pattern only for each product. That makes this a premium limited more value to the customer.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
This product is labeled Handmade and Handyed, which is the process from the initial stage to being sustainable casual stuff.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
This local product uses the process of binding and dipping in natural dyes making Kelaru products slow fashion.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
One pattern only for each product. That makes this a premium limited more value to the customer.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
One pattern only for each product. That makes this a premium limited more value to the customer.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
One pattern only for each product. That makes this a premium limited more value to the customer.
Kelaru - Nature on You by Kharis Lamaliwa (kharislamaliwa),branding,crafting,fashion,desain pola,desain produk
One pattern only for each product. That makes this a premium limited more value to the customer.
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ABOUT THE PROJECT
KELARU is a naturally dyed good based on Yogyakarta. Created by Kharis Lamaliwa since 2017. Interested in natural dyes makes Indigo as the main raw material in the manufacturing of the products. Shibori coloring techniques and Batik are our technique of production that represents the form of appreciating art.

Uploaded 11 August 2020

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