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DESIGNATURE 2019 - HEARTY TREATS CAKERY BRANDING

Branding, Graphic Design, Packaging Design, Pattern Design, Photography

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DESIGNATURE 2019 - HEARTY TREATS CAKERY BRANDING

Branding, Graphic Design, Packaging Design, Pattern Design, Photography


DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
The Logo has an almond icon that represents its healthy, tasty, and high quality cakes. It also symbolizes the brand as a newborn seed that will continue to grow. Completed up with the shaped of the products; that are circle (Roll Cake & Cookies), square (Pillow Cake), and layered line (Tiramisu) as the main elements of the logogram, using line art style to emphasize the line element.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Paperbag and Apron.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Business Card and Graphic Standard Manual Book.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Tiramisu and Pillow Cake Packaging. These two products are not good to be eaten when it's not freshly baked, right? So the copywriting "Delivered Fresh" is simply a promise to the costumers that it will be delivered fresh as soon as it is cooked. Using a dusty green color to support the word "Fresh".
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Birthday Cake Packaging. A "Made with Love" birthday cake for your loved one. Its copywriting is obviously chosen to build a meaningful engagement to the customers who are looking for some delicious cake for someone's birthday. Using pastel pink to support the word "Love".
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Roll Cake Packaging. Do you often see roll cakes in the traditional markets, or almost all over every bakeries? Its copywriting, "Freshly Baked", is chosen to directly tell the costumers the special difference of Hearty Treats' Roll Cakes among general roll cakes. Using pastel brown color based on the general color of roll cakes and the word "Baked".
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Cookies Packaging. Its target market is children with food allergies or intolerances such as Gluten-Free or Dairy-Free, and people who love snacking but in a special diet such as Sugar-Free or Vegan. Its "Super Healthy" perfect snacks won't make them worry. Using a blush color to support the fun mood of "Healthy" snacking.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Leaflet.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Instagram Promotion Poster and Price List.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Instagram Management.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Product Information Posters.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Launching Event Poster and Flyer.
DESIGNATURE 2019 - Hearty Treats Cakery Branding by Rolin Priscilla (rolinpriscilla),branding,desain grafis,desain kemasan,desain pola,fotografi
Gimmicks; Notebooks, Bookmarks, and Pins.
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ABOUT THE PROJECT
Hearty Treats Cakery is a small home-based business that produces gluten free cakes with a purpose to make safe and healthy cakes without losing its delicacy. I created the whole branding and marketing strategy to fuel its growth in the market.
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Find the detailed information about this project or other projects on Instagram; rolinpriscilla_

Uploaded 28 January 2019

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