As one of the oldest Nasi Campur Restaurant in Jakarta, ATEK realized that they had a big challenge to survive in the high competition of nowadays food indutry. Decided to re-brand their identity, Vodoux built the new ones from the sketches and implies the result to all visual media. It has been repositioned to be more approachable and more modern, targeted more modern family , while still emphasizing Chinese traditional feel as its core identity.
Uploaded 19 November 2015