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AFFORDANCE

Copywriting, Photography

312 6 0

AFFORDANCE

Copywriting, Photography


Affordance by Muhammad Fadli Fitriyan (vadlicious),copywriting,fotografi
She'd leave the door unlocked
Affordance by Muhammad Fadli Fitriyan (vadlicious),copywriting,fotografi
waiting for you to notice
Affordance by Muhammad Fadli Fitriyan (vadlicious),copywriting,fotografi
that true joy is never gone
Affordance by Muhammad Fadli Fitriyan (vadlicious),copywriting,fotografi
And you're never taking too much time
Affordance by Muhammad Fadli Fitriyan (vadlicious),copywriting,fotografi
It's slicker than silk
Affordance by Muhammad Fadli Fitriyan (vadlicious),copywriting,fotografi
Even in the brink of hope
Affordance by Muhammad Fadli Fitriyan (vadlicious),copywriting,fotografi
You're never a burden for him
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ABOUT THE PROJECT
Series of photograph telling the stories of the true intangible wealth.

Affordance means ability to afford. All action possibilities. True wealth is not tangible. The material we earned, is not the finish line. What matters, is not the ability to afford a house, but a home. Not to afford a vehicle, but a journey. People should seek for the treasure of a lifetime. It’s not a mundane. You don't have to dig all the way beneath the ground. It's right next to you. Gratitude towards what has been given. Treasure what people mostly forgot to treasure. The presence of your loved ones.

Already shown in an exhibition "PermataBank's Bicara Uang Photo Exhibition & Art Installation" Aug 2-3 2017, The Ritz-Carlton Pacific Place.



Uploaded 20 August 2017

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