A social awareness campaign turns into street wear. The campaign is to address bad behavior in public area by comparing 7 behaviors with animal's behavior.
The tagline 'Feels Natural?' is to mock people, if they do bad behavior naturally, they are just like animal (uncivilized)
Addressed bad behavior: Talking Loudly = Parrot • Cutting Line = Beaver • Spitting = Llama • Honking = Elephant • Staring People = Tiger • Littering = Dog • Fart in the Public = Weasel
Uploaded 03 October 2020