Have you ever read a particular book, where you found a very interesting part in a chapter that you wish to tell and discuss with someone else? In response to Penguin’s brief on D&AD New Blood Awards 2020, our team was challenged to heighten the reading experience for young people. WITH-IN is our answer to this brief, where we are allowing young readers to share their thoughts and forge relationships with other readers, right within the same page of the book.
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D&AD New Blood 2020's Penguin Brief
Product Design
2020
Credits:
- Lee Kin Keong/Kenneth Lee
- Elizabeth Olivia Tania
- Gabriela Melina
- Theodora Alexa
Uploaded 11 November 2020