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Objective: Create a new product based on the keyword, star. Decide a name for the brand, design the logo, the products and its label and packaging.
Solution: We came up with a beauty product which includes body, hair, facial care and cosmetics under the brand name, "SCHONE" - a German word for Primadona or Superstar. The story behind our branding is to make every woman shine and become the center of attention. The image we are aiming for is bold, brave and glamorous but stay with a simple, modern and sophisticated design. We have different circle elements around the logo and used different colors to show the variants. We also have cosmetic packaged based on different characteristic of a woman - alluring fierce.
Solution: We came up with a beauty product which includes body, hair, facial care and cosmetics under the brand name, "SCHONE" - a German word for Primadona or Superstar. The story behind our branding is to make every woman shine and become the center of attention. The image we are aiming for is bold, brave and glamorous but stay with a simple, modern and sophisticated design. We have different circle elements around the logo and used different colors to show the variants. We also have cosmetic packaged based on different characteristic of a woman - alluring fierce.
Uploaded 17 December 2013
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