re-Branding BINA PRESTASI
SWOT ANALYSIS
Strength
• Persistence of teachers in teaching students that fairly normal
• Facilities fairly complete
• Having BKK (special job fair) for its graduates
Weakness
• Broad places limited
• Less number of facilities that can support students to compete
Opportunity
• Not to many schools in Bekasi implement IT systems
• The price is quite affordable
• Getting help from the government
Threat
• Background of the students come from middle class families
• Lack of student learning spirit
BRAND ESSENCE
"a Playful Place or Environment for School"
BRAND POSITIONING
"a School that produce graduates which balance between intelectual and religion"
BRAND VALUE
• Dicipline
• Religious
• Intelect
• Open minded
• Happy
Uploaded 29 June 2014