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KEDAI EXPRESS
Branding, Graphic Design, Typography
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A convenience store with vibrant concept for urban lifestyle
The convenience store chains business continues to become more competitive. The shoppers came from across age, income and ethnic backrounds. While most of convenience stores in the market have homogenous look and feel of its brand identity and service, building good brand and offering unique positioning are needed in order to be stand out and survive. The concept was to offer low budget convenience store but did provide business concept facilities to customers in urban population area.
Recognizing the need to create an new concept of convenience store that’s truly interesting and attract the urban market, Unithree was asked to develop a completely new branding for the company. It had to be catchy and expected to attract attention and fit with population around Indonesia.
To met our client needs, we developed authentic brand name that represent Indonesia culture, easy to understand, and can be stretched to cover all urban population.
Unithree’s goals was to develop a disctintive look and feel of brand concept that differentiated in same business category. With the emphasis in urban, vibrant, and iconic concept, we arrived at a solution to use neon sign concept which suit absolutely perfectly in the brand development and implementation. The new brand communicate the brand message, have a strong vibrant image and iconic identity among the competitors in
the category.
Capabilities:
Brand Strategy & Positioning
Brand Identity
Brand Environment
The convenience store chains business continues to become more competitive. The shoppers came from across age, income and ethnic backrounds. While most of convenience stores in the market have homogenous look and feel of its brand identity and service, building good brand and offering unique positioning are needed in order to be stand out and survive. The concept was to offer low budget convenience store but did provide business concept facilities to customers in urban population area.
Recognizing the need to create an new concept of convenience store that’s truly interesting and attract the urban market, Unithree was asked to develop a completely new branding for the company. It had to be catchy and expected to attract attention and fit with population around Indonesia.
To met our client needs, we developed authentic brand name that represent Indonesia culture, easy to understand, and can be stretched to cover all urban population.
Unithree’s goals was to develop a disctintive look and feel of brand concept that differentiated in same business category. With the emphasis in urban, vibrant, and iconic concept, we arrived at a solution to use neon sign concept which suit absolutely perfectly in the brand development and implementation. The new brand communicate the brand message, have a strong vibrant image and iconic identity among the competitors in
the category.
Capabilities:
Brand Strategy & Positioning
Brand Identity
Brand Environment
Uploaded 23 October 2014
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