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GIORDANO ART OF FREEDOM

Digital Art, Illustration

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GIORDANO ART OF FREEDOM

Digital Art, Illustration


Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Since I got so many similar briefs about freedom or nationalism, I felt confused about what to explore in this case. Until I heard a song from Icona Pop - All Night and was inspired by the lyrics: "We got the keys to open paradise, yeah paradise. It feels like we can do this all night." The song was so youthful, fun, and energetic, just like what young generation should be: young, wild, free, and successful. I had to make one illustration for scarf and one for tote bag. Visually I was very inspired by Hermes scarf, they are timeless and legendary. I really wish to make something like that someday *amen*
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Based on my inspiration song lyrics, I draw a fancy key, blooming flower, a human head silhouette in the middle, and Batik element surrounding. This is my sketch for scarf illustration.
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Coloring Process 01 Color draft in Photoshop just to know the color theme and mood I was going to use.
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Color Process 02 Vectoring
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Here is what I love from working with good clients. They are our second eyes, they know what they want, and they know exactly what is good for their business. They suggested me to multiply and reflect the key object. I was so happy with the result, it looks more intricate!
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
I was required to make the longer version of the scarf. Apparently they will print the vertical format. So here it is.
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
The second image is for the tote bag. I create something more flexible here, without border or background image, so it can be put anywhere. I really love air-balloon object as it floats and it has many color on it. This time I recreate the air-balloon image with illustration of a girl waking up inside a blooming flower petals, surrounding by the tropical scenery of my country, Indonesia.
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Color Process 01 Color Draft on Photoshop
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Color Process 02 Vectoring
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Final illustration
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Second illustration on long dress, along with tote bag design by Reza KribKrib.
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
My scarf design as background and worn by the model, along with sundress design by Reza KribKrib and sweatshirt design by Resatio.
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Giordano Art of Freedom by Renata Owen (renataowen),seni digital,ilustrasi
Product display spotted on Giordano store all over Indonesia
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ABOUT THE PROJECT
Giordano: Art of Freedom
It is the latest campaign from Giordano Indonesia in November 2014.
In this campaign Giordano collaborates with five local illustrators;
Renata Owen, Resatio, Reza KribKrib, Tommy Chandra, and Yerikho.
These are my two artworks for Giordano Indonesia,
along with the process ;)

Uploaded 10 November 2014

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