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EVEN HERO USES HANSAPLAST
Advertising, Digital Imaging
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objective:
create print ad and ambient for Hansaplast.
challenge:
My target market are kids, so the challenge is how to make them attracted to the print ads and ambient and convey the message to them.
solution:
The idea is “super hero characters”. By making print ads with superheroes which kids mostly like in it, I convey my messages. By simply put a strip of hansaplast on the superhero, they’ll understand that the hero is hurt and they can go back doing their duties as heroes because of hansaplast. This ad is using the superheroes to attract the attention of kids because kids (especially boys) love superheroes and admire them.
The ambient is meant to be fun and unique. When someone has to see the mirror in the toilets, they’ll see a Hansaplast strip on their face.
create print ad and ambient for Hansaplast.
challenge:
My target market are kids, so the challenge is how to make them attracted to the print ads and ambient and convey the message to them.
solution:
The idea is “super hero characters”. By making print ads with superheroes which kids mostly like in it, I convey my messages. By simply put a strip of hansaplast on the superhero, they’ll understand that the hero is hurt and they can go back doing their duties as heroes because of hansaplast. This ad is using the superheroes to attract the attention of kids because kids (especially boys) love superheroes and admire them.
The ambient is meant to be fun and unique. When someone has to see the mirror in the toilets, they’ll see a Hansaplast strip on their face.
Uploaded 10 February 2015
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