objective:
to create good conceptual layout/design for print ad and point of sales about IKEA. The target market is Indonesian people.
challenge:
I have to promote IKEA with the fact that I never go there. All I know about IKEA are it’s a home furnishing store from Swedish and it just open its branch in Indonesia. The challenge for the project itself is, does Indonesian fit with IKEA’s products’ designs?
solution:
The first thing I did is conducting insight about how Indonesian people usually looking for
furnitures for their home, Indonesians home concepts, and how do they life in the house. Mostly Indonesian are people who do not want to think too much and wasting time in selecting home furnitures, and seeking for best quality with lowest price.
The idea is, “IKEA: easy, cheap, and fun”. Print ad with visual of a sofa-shaped Lego to capture the idea of IKEA products is easy and fun like legos. It’s the same with the POS. Taking shape as a card, with “discount” written on it. Indonesian people are attracted easily with this special word, especially mid-aged women. The card itself can transform into the discounted product.
Uploaded 11 February 2015