(FULL LOGO) The concept of the brand is to create a brand that has dualism. Even from the naming itself I wanted to create a brand that can speak for themselves. Nay means no and Yay means yes, it means that something that might be negative could actually be positive and vice versa. That terms is exactly like EDM where society still somewhat sceptical about EDM being positive.

(PRODUCTS) NAY YAY Clothing is using either song title or the song meaning as it's main design for their products. There are also limited edition shirts which is based on a campaign that NAY YAY Clothing sometimes held. The goal from the product is to be a vessel for self-expression for EDM lovers.

(OFFLINE MEDIA) The combination of the graphic is created to be a perfect match for each other. The offline media is used as a tool for packaging, as well as giving out more information about the product in market-based events or upon item delivery.

(ONLINE MEDIA) The online media is used to reach out to the customer who can't come to the events themselves. Using trending social media (Facebook, Twitter, and Instagram), NAY YAY Clothing also do stuffs like promotions, product knowledge, and also endorsement/special mention to fellow customer who wears their products.