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AMMETTLE

Digital Art, Fashion, Illustration


Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
What I love about Arkamaya is that the brand is consistent of creating the edgy, dynamic, and playful collections by using beautiful Indonesian ethnic fabrics. Here are some of the outfits from the latest S/S 2016 collection "ammettle".
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
I love the idea of combining illustration of a girl into fabric. Usually I'm hired to make print pattern for fabric, but this time I am so happy to be able to create four images of a girl, inspired by the art of Amy Sol and journey of a girl from sadness to happiness.
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
This is the illustration of Sadness, from sketch to final.
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Sadness. She is not a perfect girl, but she tries. She is messy but she's kind. She is lonely most of the time. She is hard on herself. She is broken but won't ask for help.
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
This is the transition moment, from sadness to happiness. This is the moment when a girl finally awake and stand for her own fate. Arising from sadness, she becomes a strong woman with courage!
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
This is the transition moment, from sadness to happiness. This is the moment when a girl finally awake and stand for her own fate. Arising from sadness, she becomes a strong woman with courage!
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
This is the illustration of a happy girl. A girl who learned her lesson, finally able to walk with her head up and face the world with kindness.
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
This is the illustration of a happy girl. A girl who learned her lesson, finally able to walk with her head up and face the world with kindness.
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
This is the illustration of a happy girl. A girl who is surrounded with all things bright and wonderful. The universe is not always on her side, but she knows how to always look for something positive in each thing. She is mature, calm, and peaceful.
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
This is the illustration of a happy girl. A girl who is surrounded with all things bright and wonderful. The universe is not always on her side, but she knows how to always look for something positive in each thing. She is mature, calm, and peaceful.
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
Ammettle by Renata Owen (renataowen),seni digital,fashion,ilustrasi
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ABOUT THE PROJECT
Illustrations for Arkamaya's S/S 2016 Collection "Ammettle".
Arkamaya is a ready to wear fashion brand by Danny Satriadi.
The illustration set consists of four images about a journey of a woman,
from sadness to happiness. The artworks in this collection are much inspired by the art of Amy Sol, as the client really loves her works.

Illustration: Renata Owen
Outfit: Danny Satriadi
Stylist: Rajasa Pramesywara
Photographer: Ricko Sandy
Makeup Artist: Philips Kwok
Model: Florencia Cassola

Uploaded 08 December 2015

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