Share this project :

VISITOR COMMENTS

 

PROJECT BY

Toko Podjok coffee is a traditional coffee shop in Solo. It is named Toko Podjok since the location is in a corner or the north of Pasar Gede. Toko Podjok sells robusta coffee, both of coffee bean and instant coffee which has been fried without oil. It is familiar for Solo citizens since the shop was built a long time ago. By observing from the packaging, there is no uniformity and unity which marked as Toko Podjok coffee. That’s why the coffee shop needs better strategy for packaging.

This concept in designing Toko Podjok coffee packaging aims to facilitate coffee addicts who consume it. The new solution is by using coffee bag (kopi celup). The seal uses name of days listed on the package. It is used to remind coffee addicts to consume the coffee of Toko Podjok. In addition, the packaging also uses the monument of Pasar Gede ancient clock picture as Solo icon.