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APPLETON BRAND IDENTITY
Branding, Graphic Design
Appleton main logo
Appleton Stationery Design
Appleton Packaging Proposal : Each taste had its color.
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Appleton is a chocolate store in Surabaya that provide the premium class chocolate, homemade with Swiss ingredients. Appleton also provide more than ten flavors variants.
Appleton chocolate est. 2013 and it is preparing to open their own chocolate house, not rent at mall. The logo design want to explains that the brand is classy, at premium class, reasonable price but still simple, friendly and humble.
The graphic designer shows it at the paper bag texture. Every chocolate bar packaging have same design element gold list, the premium identity plus simple triangle that for identify each chocolate variants with colors.
Appleton chocolate est. 2013 and it is preparing to open their own chocolate house, not rent at mall. The logo design want to explains that the brand is classy, at premium class, reasonable price but still simple, friendly and humble.
The graphic designer shows it at the paper bag texture. Every chocolate bar packaging have same design element gold list, the premium identity plus simple triangle that for identify each chocolate variants with colors.
Uploaded 13 April 2016
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