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A brand identity project design for a build and furnish company. As the founder himself asked me to give a Christian name for this growing company, so Axella is quite perfect for it.

Axella is a Hebrew language from an Aramaic language (According to Dead Sea Scrolls archaeologist, Aramaic was the language of Hebrews 132 AD to 135 AD) It is generally agreed that Jesus and his disciples primarily spoke Aramaic, the common language of Judea in the first century AD, most likely a Galilean dialect distinguishable from that of Jerusalem. He towns of Nazareth and Capernaum in Galilee, where Jesus spent most of his time, were Aramaic-speaking communities.

Axella itself means peace. As the survey result we did, we asked for "what is home in your mind?" and mostly answered peace.


The visual identity shows triangle to represent home as this is a home building company, and sofa represent the furniture works. Gold color represent elegancy as the target audience of this company is for middle up people.

brandidentity

branding

cooporateidentity

furniture

furniturelogo

interior

logo

minimalis

stationary

visualidentity