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ABOUT THE PROJECT
Based in Atlanta (Georgia, United States) Matchagi seeks out to re-introduce matcha,
the Japanese green tea into popular drink for health-minded urban American consumers.
Already having the brand name, they look for an identity that is affable, and implies youthful spirit that will likely speak to the health-conscious hipsters and general contemporary consumers.
The logo features “japanese oji-san” (old man), that is composed from a matcha jar and a lid, round glasses, as leaves and moustache. The “ojiisan” represent the heritage aspect of matcha, while the playful cartoon approach, and general greenish hue implies the youthful, lifestyle, and health-forward attitude of the urban consumers.
For more information, kindly visit:
www.matchagi.com @mymatchagi
the Japanese green tea into popular drink for health-minded urban American consumers.
Already having the brand name, they look for an identity that is affable, and implies youthful spirit that will likely speak to the health-conscious hipsters and general contemporary consumers.
The logo features “japanese oji-san” (old man), that is composed from a matcha jar and a lid, round glasses, as leaves and moustache. The “ojiisan” represent the heritage aspect of matcha, while the playful cartoon approach, and general greenish hue implies the youthful, lifestyle, and health-forward attitude of the urban consumers.
For more information, kindly visit:
www.matchagi.com @mymatchagi
Uploaded 19 May 2017
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