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SANFOR
Branding, Graphic Design, Packaging Design
Combine the logotype with a logogram of stylized loafers to introduce the product whose name is still unfamiliar to the people of Indonesia.
Line elements in the design used to give the impression of dynamic and modern.
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Sanfor is a brand of shoe that only sells one type of shoe; loafers. The name of Sanfor is a combination of the Indonesian word of casual; santai and semiformal. Those two words are the characteristic of each shoe produced by Sanfor.
The use of blue as the main color aims to express that the product produced by Sanfor is stable and reliable, combined with pastel yellow that gives positive energy, where the product of Sanfor aims to encourage and comfort the user in their moves.
The use of blue as the main color aims to express that the product produced by Sanfor is stable and reliable, combined with pastel yellow that gives positive energy, where the product of Sanfor aims to encourage and comfort the user in their moves.
Uploaded 27 May 2017
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