DCHOC
Adjusted to the target market age of the product where teens mostly like something cute, funny, unique and memorable, hence the brand identity made with the idea of a biscuit bitten.
The packaging also designed with the idea of the a biscuit bitten as an amusing and interactive way for the costumer to have an experiences and memorize the brand identity.
Using the biscuit bitten in a playful way, again to make the customer memorize the brand.
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