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BAMBU HIJAU
Branding, Copywriting, Graphic Design, Illustration, Packaging Design
Using emotional approach with the tagline “Lestarikan Cita Rasa Khas Nusantara” (Preserve The Taste of Indonesia), so the costumer appreciate Sundanese food as a part of the Indonesian culture, not only think of it as a food. Which is also a strategy to make the costumer willing to come back again to Bambu Hijau and promote it to their acquaintances.
Also using the creative approach that support the emotional approach with the illustration of the Sundanese food and views to give a clearer representation and invite the customer to enjoy the Sundanese culture deeper.
The colors of the design are taken from the logo, adjusted to the characteristic of the product within the packaging; refreshing orange for the drink, fresh green for the food, warm red for the sambal, soup and paper bag.
VISITOR COMMENTS
Please log in to post visitor message.. ABOUT THE PROJECT
Bambu Hijau is a Sundanese Restaurant which has a vision to preserve and make Sundanese food worth competiting with Asian or Western food which are loved by Indonesian people nowadays. The mission is to reach B to A class of people with modern lifestyles who is living in urban areas.
It’s a team project, we discuss the strategy and the concept together, and I do the layout and the copywriting. The logo and the illustration are made by teammates.
It’s a team project, we discuss the strategy and the concept together, and I do the layout and the copywriting. The logo and the illustration are made by teammates.
Uploaded 10 June 2017
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