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Ramadhan & Lebaran are two big moments for Indonesians. As part of Lebaran, there is a tradition called Halal bi halal -- means to gather with colleagues and family to ask for forgiveness and to eat together.
As Yogrt is an Indonesia-focused social app, the Halal bi halal tradition will be appropriate to be applied in the upcoming campaign.

My involvement in this campaign is as project lead in the visual and creative department.

activatio

activation

branding

campaign

event

online-to-offline