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Micro, small and medium enterprises have a strategic role in the Indonesian economy. Therefore, Bank Indonesia has the main task to increase the capacity of the small enterprises to support economic stability. One of the efforts is to introduce local products to the public by creating a product catalog. The traditional element was used starting from the pattern and color that gives a humble impression so that the products could be lifted. The main infographic of expansion distribution in Indonesia per category was included in this catalog, as well as a simple infographic to explain each product capacity. Equipped with watercolor illustrations to give the artistic feel.