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Arda is a frame maker industry established in Kudus, Central Java. I was tasked with redesign their identity, which I did by reflecting the identity’s personality from old to something younger and stronger. I also was tasked with re-naming their brand with a new perspective and a new sound. Now, Arda with its new identity, is getting ready to move forward with more confidence.

branding

concept

design

geometric

guideline

identity

naming

process

strategy