PEMIMPINKU PILIHAN PEMIMPIN
the campaign logo on black background
this is the early stage of the campaign, it shows candidates in their cliches
this is the later stage where it will surprise the audience with the figure behind the ripped parts. this figure portrays a rat which symbolize corruption, and then added more power with the provocative headline.
this is an alternative that i made, i kinda like this so instead of trashing this, i decided to add bodycopy and use this for media with longer reading time, for example : magazine.
the left image shows positive means, while the right image shows negatives.
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