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I interned in Brodo as a customer relations officer. In this position, I learned how to
make a good relations with Brodo’s customers, learned about customer behaviour’s Brodo, working with the other brands, making Contents and manage social media of Brodo and Find The Gentlemen etc. My last assignment and my two interns at Brodo were to create and manage a brand activation program within 1 month. Brand activation was named "Brodo X Famo: Find the Gentlemen" which aims to strengthen brand image and brand awareness. This campaign itself is the first brand activation brodo. The campaign consists of photography competitions, photography exhibitions, music gigs and photography seminars. In short, brand activation is within 1 week followed by 1000+ participants, 1000 + post instagram, and covered by online media, merdeka.com, ayobandung.com, provoke-online.com, and in post also by instagram influencers. This first brand activation can be quite successful and is a very valuable experience for me.

activation

brand

campaign