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ABOUT THE PROJECT
Waratmaja Abyakta Indonesia (WAI) is a supporting institution for families and schools, to contribute to building the attitude competence of Indonesian children. WAI offers an alternative way of learning, through adventure activities in the wilderness.
When WAI contacted us and shared about their needs, We already thought that it’s not going to be an easy task to create a brand identity for them. A brand identity is a complex thing. It’s more than a logo. And it’s more than a style guide. It’s an essential way to differentiate yourself from your competition. To build a brand identity you need a solid foundation but flexible enough so it can grow and evolve to look toward the future.
When WAI contacted us and shared about their needs, We already thought that it’s not going to be an easy task to create a brand identity for them. A brand identity is a complex thing. It’s more than a logo. And it’s more than a style guide. It’s an essential way to differentiate yourself from your competition. To build a brand identity you need a solid foundation but flexible enough so it can grow and evolve to look toward the future.
Uploaded 22 May 2019
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