Rather than using old school campaign with a lot of people, this campaign will use interactive vending machine that will give a realtime result if the user trying to cross the railway.
campaign booth that will be located at Paskal 23 Mall .
this campaign was created as assignment back when i was still in college in 2018. Social Campaign Santun Berkendara is created to raise awareness about the dangers of crossing the railway track irresponsibly.The reason why this campaign created because there's still so many people that still crossing the railway irresponsibly that leads to many death because of it. The audience that targeted is on range 17 to 25 year old with middle to low economy classes.