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Tourtle is a travel tech startup in Indonesia tourism. One of the unique value proposition from Tourtle, they offer customized trip or personal assistance which enables traveler to book or adjust a trip based on their needs such as the arrangement of date, type of activity, facility, and costs.

In defining Tourtle identity system, we try to approach the early-adopter of Tourtle customer segments that is amplified by in-depth analysis of existing alternatives from today available potential competitors.