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Granded came from an English word “GRAND” which means big, major, and luxurious. According to brand’s target market which is middle high (Workers, Businessmen, Students, Housewives), we need a strong and luxurious brand. Developing name from Grand to Granded aims to create an unique name and giving luxurious impression, but still familiar. Granded sounds like a familiar brand, doesn’t refer to specific products or countries. This name suits the purpose of rebranding, to sell variative products or menu, considering our customer always want to try new things.