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EFFLORESCE
Branding, Graphic Design, Illustration, Packaging Design, Photography
Using line art of a leaf in the logo that is processed into the letter E which is the first letter of the brand within a door symbolizes a house as the place of the ornamental plants to take shelter and grow, also inform the society the many benefits of planting for environmental care.
Its design gives a crafty impression using simple doodling combined with a handwriting font which is resemble each characteristic of the crops within and its market segmentation. Also using a lot of white space and white color as the background to give the simple and modern impression.
Cactus' Seed Packaging. The packaging is designed in unique shape adjusted to the characteristic of the crops within; a short and wide with sharp edges for the cactus.
Sunflower's Seed Packaging. The packaging is designed in unique shape adjusted to the characteristic of the crops within; a tall and slight but firm at the bottom to hold the sunflower’s weight.
Sunflower's Seed Packaging. The packaging is designed in unique shape adjusted to the characteristic of the crops within; a feminine semi-oval shape for the lobelia.
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EFFLORESCE is a brand of flower shop with market target of teenagers to young adults aged 12 to 25 years old living in big cities who like crafty decoration.
With the aim to grow the love and interest of the society to plant crops starting from the seeds, EFFLORESCE makes the interaction between the people with the ornamental plants become more interesting with the attractive ready-to-use paper pot.
The brand name, EFFLORESCE, which in Indonesian language has a meaning of bloom is choose to directly show the products sold by this flower shop, by providing an emotional approach for buyers to appreciate and have more interesting interaction with ornamental plants as a growing creature, not only as a display in the house. Besides, this name hold the hope of EFFLORESCE to continuously grow in the future.
With the aim to grow the love and interest of the society to plant crops starting from the seeds, EFFLORESCE makes the interaction between the people with the ornamental plants become more interesting with the attractive ready-to-use paper pot.
The brand name, EFFLORESCE, which in Indonesian language has a meaning of bloom is choose to directly show the products sold by this flower shop, by providing an emotional approach for buyers to appreciate and have more interesting interaction with ornamental plants as a growing creature, not only as a display in the house. Besides, this name hold the hope of EFFLORESCE to continuously grow in the future.
Uploaded 04 October 2019
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