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JOMON - CLOTHING LINE
Branding, Fashion, Graphic Design, Packaging Design
The problem is that these stuff aren't easy to get in my city and pretty expensive too. So that's way JOMON was created to help them who need some good quality clothes and a trusted local clothing brand. In the proccess, i also visited other asian clothing brands and other big clothing brands so i could get the feel and observe the customer, the store, the products, and employees.
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An Epic Fusion of 2 Different Cultures.
JOMON is a clothing brand that combines 2 different cultures (Indonesia & Japan). Not only rich in culture, but these two asian country also share some similarity that could create an epic fusion through clothing brand.
In my country (Indonesia), people tend to buy clothes, since it's the primary needs besides foods and place for a living. However, alot of people in my city (Malang) doesn't really care of what they wear everyday, they often wear something casual or some of them have a bad taste in fashion. Also, the clothing brand in my city aren't really appealing either, so if someone wanted to buy some branded clothes, they need to go out to a bigger city with various kind of clothing brands. As a part of asian country, we (Indonesian) loves clothes with simple and it has a asian feels in it. For example of that kind of brands is UNIQLO, sometimes they also buy H&M, Pull & Bear, etc.
JOMON is a clothing brand that combines 2 different cultures (Indonesia & Japan). Not only rich in culture, but these two asian country also share some similarity that could create an epic fusion through clothing brand.
In my country (Indonesia), people tend to buy clothes, since it's the primary needs besides foods and place for a living. However, alot of people in my city (Malang) doesn't really care of what they wear everyday, they often wear something casual or some of them have a bad taste in fashion. Also, the clothing brand in my city aren't really appealing either, so if someone wanted to buy some branded clothes, they need to go out to a bigger city with various kind of clothing brands. As a part of asian country, we (Indonesian) loves clothes with simple and it has a asian feels in it. For example of that kind of brands is UNIQLO, sometimes they also buy H&M, Pull & Bear, etc.
Uploaded 07 November 2019
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