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BRANDING • KéRATA
Branding, Graphic Design, Packaging Design, Photography
The logogram of the Kérata logo is a combination of the cloverleaf icon which shows the origin of the brand, namely from Surabaya. There are four clover leaves which, according to Javanese figures, 4 (papat/peer) means perseverance, creativity, and victory. The square that is formed from the four clover arrangement shows that Kérata is trusted by the product to the brand as a whole.
Product by Tania Melinda
Product by Tania Melinda
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Kérata is an exclusive accessories brand made from batik tulis. In Sanskrit, Kérata has the meaning of origin. Through this name can reflect a brand that lifts the origin or background of something.
Kérata adopts narration or story as a channel to explain the origin of batik tulis on each of the products. Every batik motifs produced by Kérata has a meaning and a story behind it so that every consumer not only wears a product but also can understand the origin of each batik tulis.
Kérata adopts narration or story as a channel to explain the origin of batik tulis on each of the products. Every batik motifs produced by Kérata has a meaning and a story behind it so that every consumer not only wears a product but also can understand the origin of each batik tulis.
Uploaded 26 January 2020
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