Food Accelerator is a program where F&B Business (owner and his/her team or employee) learn and practice to improve their products and services so they are ready to compete in specific market, improving their economical aspects, and gain investors. Accelerator itself came from 2 different meanings. A company that helps other or new company to grow quickly and become big and successful, and the other one is a pedal in vehicle to make them move faster. Through some research, I've come to conclusion to add the core value as "Prestige Relation", a relation that no one can ever have it with ease, with dedication and passion in food and beverages.
My concept is I want to make people think "my business cannot be called a success business if I don't have certificate from DIGITARASA and get me an accelerator" and so on. As the pioneer of food accelerator in Indonesia, it's important to be stand out, be different, and create a social influence for positive impact. For a better economy and a better social life.
Uploaded 12 February 2020