VISITOR COMMENTS

 

PROJECT BY

This is the TVC adaptation for the Be MoMentos campaign in Indonesia. A brand re-entry and refreshment for Mentos after quite a long period of hiatus. The campaign encourages people to just go out there, be bold and be epic. The challenge was to create an Indonesian tagline equivalent to the original one, considering there are no direct translations of the word bold and epic.

I adapted the line using slangs and portmanteaus of famous words among current day Indonesians, which is PeDe and Gokil