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Advertising, Copywriting
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This is the first TVC project for getcontact in Indonesia.
getcontact is an app to detect the identity behind a phone number. This is useful to identify spam or scam callers.
The insight from this ad is how often Indonesia get scammed with the same modus operandi; the “your kid got into an accident”.
Using this familiar insight we crafted a lighthearted TVC where the Mom who receive a scam call, actually teases the scammer back because she already knew who’s calling, thanks to getcontact.
getcontact is an app to detect the identity behind a phone number. This is useful to identify spam or scam callers.
The insight from this ad is how often Indonesia get scammed with the same modus operandi; the “your kid got into an accident”.
Using this familiar insight we crafted a lighthearted TVC where the Mom who receive a scam call, actually teases the scammer back because she already knew who’s calling, thanks to getcontact.
Uploaded 05 March 2021
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