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VISITOR COMMENTS

PROJECT BY

Pasta comes from Italian. Pasta made from wheat flour, water, eggs and salt. Pasta took so many shapes like fusilli, macaroni, fettuccine, etc. Nowadays, so many restaurant -- Italian restaurant or not --
serving pasta as one of their main menu.
The word “La Fonte” itself comes from Italian language, means “pan”.
La Fonte is an original product from Indonesia by PT. Bogasari under the supervision of Indofood group.

objective:
To redesign three variants of la fonte’s package design.

challenge:
This is my first packaging project, so I have to do deep researches about package design. In this project itself, to be able to change the society’s view toward this very brand is the challenge.

solution:
I did deep research and conduct brainstorms to reach deep understanding toward this product. From all of those attempts I got the “Indonesian product with Italian taste” idea. I made the new logo to represent this very idea by putting an Italian cook character who’s wearing a blangkon. Batik patterns around him and selected colors for the packaging add up the Indonesian feeling.

#branding

#design

#food

#graphicdesign

#lafonte

#packaging

#packagingdesign

#pasta

#sketch