TEMPO.CO rebranding
Rebranding objectives:
Differentiation. highlighting Tempo.co products so that they have their own identity and so that they can be distinguished from other Tempo products.
Up to dates. To adapt in order to remain a relevant news portal for all circles, especially the young.
Maintain value. They still have cultural values and colors that have been attached even with a new brand identity.
The logotype concept uses a minimalist, simple and modern san serif typeface but still incorporates the cultural values of Tempo and the brand value of Tempo.co. Namely trustworthy, independence, professional, freedom, profound, digital, audience oriented, modern, elegance.
It is accompanied by a simple and modern logogram that blends with the logotype, so that the new logo concept is unique compared to other Tempo products, but still has the breath of the Tempo parent brand. With a style that is kept not too acrobatic.
Uploaded 20 April 2022