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This design I made when I joined Tatarupa. Tatarupa is a social movement initiated by Kreavi in collaboration with Pahlawan Ekonomi Surabaya, bringing together the designers with the best SMEs in Surabaya that have good products but does not have a great branding. Designers here present as a partner of SMEs in designing "a new brand" to open up an opportunities in the new markets.


In short, I met with SMEs "Akwan Cake" which has a tasty eclairs with toppings and fla that can be ordered according to customer wishes. Unfortunately, this product does not have an identity / brand.

For that, we agreed to create a new brand that we named PLUFFY, with the tagline "Delicious Cream Puff". With hope, these products can open up opportunities of SMEs "Akwan Cake" to enter a new markets. And of course, to increase the profit of his business.