MANGOSTA

Branding, Character Design, Graphic Design

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Multiple Owner

GALLERY / ICHAWIRATNO / MANGOSTA

MANGOSTA

Featured on 13 June 2014

Branding, Character Design, Graphic Design

Mangosta by Larissa Wiratno (ichawiratno),branding,desain karakter,desain grafis

Primary Logo

Brand & Logo Guidance

Character Design will be used in marketing tools

Application on stationery

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Larissa Wiratno

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PROJECT BY

Larissa Wiratno

Sharleen Wiryana

Febe Eunike

ABOUT THE PROJECT

A class project done by our group. The brief was to make a brand identity for a Taiwanese dessert restaurant that targets teenagers and young adults. We came up with this idea of Mangosta, a Mango Monsta (monster). The brand was built around this cute monster character that carries the personality of the target audience: youthful, dynamic, adventurous and has lots of hobbies. It's also fond of eating Taiwanese dessert (that contains mango pudding as the main ingredient - that's why we made a mango monster).

Uploaded 13 June 2014