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MANGOSTA

Branding, Character Design, Graphic Design


Mangosta by Larissa Wiratno (ichawiratno),branding,desain karakter,desain grafis
Primary Logo
Mangosta by Larissa Wiratno (ichawiratno),branding,desain karakter,desain grafis
Brand & Logo Guidance
Mangosta by Larissa Wiratno (ichawiratno),branding,desain karakter,desain grafis
Character Design will be used in marketing tools
Mangosta by Larissa Wiratno (ichawiratno),branding,desain karakter,desain grafis
Application on stationery
Mangosta by Larissa Wiratno (ichawiratno),branding,desain karakter,desain grafis
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ABOUT THE PROJECT
A class project done by our group. The brief was to make a brand identity for a Taiwanese dessert restaurant that targets teenagers and young adults. We came up with this idea of Mangosta, a Mango Monsta (monster). The brand was built around this cute monster character that carries the personality of the target audience: youthful, dynamic, adventurous and has lots of hobbies. It's also fond of eating Taiwanese dessert (that contains mango pudding as the main ingredient - that's why we made a mango monster).

Uploaded 13 June 2014

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