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ANDY CLOTHING

Branding, Fashion, Print Design, Typography

3274 18 1

ANDY CLOTHING

Branding, Fashion, Print Design, Typography


ANDY clothing by Jonathan Lesmana (jole),branding,fashion,desain percetakan,tipografi
ANDY clothing by Jonathan Lesmana (jole),branding,fashion,desain percetakan,tipografi
ANDY clothing by Jonathan Lesmana (jole),branding,fashion,desain percetakan,tipografi
ANDY clothing by Jonathan Lesmana (jole),branding,fashion,desain percetakan,tipografi
ANDY clothing by Jonathan Lesmana (jole),branding,fashion,desain percetakan,tipografi
ANDY clothing by Jonathan Lesmana (jole),branding,fashion,desain percetakan,tipografi
ANDY clothing by Jonathan Lesmana (jole),branding,fashion,desain percetakan,tipografi
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ABOUT THE PROJECT
ANDY is a clothing brand based in Bandung. They offer timeless shirts with stripe pattern. Each shirt has its own story, including the stories of the tailor and the behind-the-scene process. Customers can access the shirt's story by scanning the QR code behind the tag.

The logo's inspiration came from the QR code that has the square shape. Combination of the type and 3 stripes, which represents 3 main values from the brand, was designed in a modular grid system.

To achieve the timeless value, Futura typeface and monochromatic colors were used and design was kept as minimal as possible.

Uploaded 18 September 2015

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