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UD. HONDA RAMAYANA

Branding, Graphic Design, Print Design

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UD. HONDA RAMAYANA

Branding, Graphic Design, Print Design


UD. Honda Ramayana by Justin Jatmiko (justinjatmiko),branding,desain grafis,desain percetakan
(FULL LOGO) The logo that UD. Honda Ramayana has in based on it's old logo, a wayang. Wayang is traditional theatre in Java. Sometimes wayang also refers to the puppet in the show. The concept from this logo is a wayang because the name Ramayana comes from a wayang show. Also because the previous logo uses a wayang as their visual identity, the difference is that the new one is simplified. After that, the logogram is combined with the logotype to create a dynamic logo for the company. The tagline is based on it's motto which is to be the best in service & quality.
UD. Honda Ramayana by Justin Jatmiko (justinjatmiko),branding,desain grafis,desain percetakan
(BUSINESS CARD) The business card design is very simple, and formal. I keep using red as the primary color to make it stand out in the crowd. Also the information is essential in business, so I try to maximize the impact for communicating it's information to the customer.
UD. Honda Ramayana by Justin Jatmiko (justinjatmiko),branding,desain grafis,desain percetakan
(ENVELOPE) The envelope is used to send letters/proposals to a certain person. I keep the design as a simple and very corporate, but with a twist on its back. Patterns are made using it's logogram so that it will provide that not-so-stiff look for its amenities.
UD. Honda Ramayana by Justin Jatmiko (justinjatmiko),branding,desain grafis,desain percetakan
(LETTERHEAD) The letterhead design is also simple due to it's purpose for sending proposals, informations, and also invoices to people. Using the full logo and keeping the red line accent for the amenities, I also used the same approach I used in the envelope for the letterhead design. The back part of the letterhead is also a pattern of it's logogram.
UD. Honda Ramayana by Justin Jatmiko (justinjatmiko),branding,desain grafis,desain percetakan
(FULL AMENITIES PREVIEW) This is the full amenities preview for UD. Honda Ramayana.
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ABOUT THE PROJECT
UD. Honda Ramayana is a motorcycle seller company based on Surabaya, Indonesia.
UD. Honda Ramayana brand identity concept is to maintain the original logo (wayang)
and make it modern, dynamic, and fresh, giving the brand a new face.

Uploaded 16 October 2015

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