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ART OF FREEDOM WITH GIORDANO

Typography

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ART OF FREEDOM WITH GIORDANO

Typography


Art of Freedom with Giordano by Yerikho Naektua Purba (yerikhonaektua),tipografi
Art of Freedom with Giordano by Yerikho Naektua Purba (yerikhonaektua),tipografi
Art of Freedom with Giordano by Yerikho Naektua Purba (yerikhonaektua),tipografi
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ABOUT THE PROJECT
It was an artwork that I did in 2014, through Fabula Illustration Agency, I got opportunity to collaborate with Giordano to create the typography design for their latest campaign in that year. With theme "Art of Freedom", celebrating the freedom of expression and proud to be a part of the rich country called Indonesia, I was thinking that Indonesia was not only about dress such as Kebaya or Tenun Ikat, or traditional dance such as Kecak or Jatilan, but it also beyond of them. Indonesian had vernacular culture that was born from (mostly) suburban society; people who are leaving the hometown and struggling in the capital city to reach the their dream. But it was not as easy as its looks. Hard time, fall and get up, they are trying to solve the problem, express themselves then creating some new culture and it was knows as vernacular. In this case, I brought the vernacular typography that I always found on the back of truck. That kind of art form was impressed me, many of the text I saw was joke but had strong meaning and so honest. I thought that it was Indonesian culture that shown the true expression that you could find from east to the west.

Uploaded 15 September 2019

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