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AKKI (INDONESIAN CREDIT CARD ASSOCIATION) - WAJIPIN
Advertising, Copywriting
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This campaign is an informational campaign to raise awareness for public that Indonesian government has made PIN a mandatory as verification method for credit card. That regulation has been made official since July 2020, our job was to make sure that the public is well informed with this regulation before the regulation was being implemented.
We created a colloquial campaign called WajiPIN that combined the word "WAJIB" and "PIN" that translates to "PIN REQUIRED". We deployed the materials in the strategic spots where transactions always happen (esp. cashier and stores).
We created a colloquial campaign called WajiPIN that combined the word "WAJIB" and "PIN" that translates to "PIN REQUIRED". We deployed the materials in the strategic spots where transactions always happen (esp. cashier and stores).
Uploaded 22 December 2020
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